International SEM Manager

Company Profile  – The US based MNC is the world’s leading expert marketplace, connecting more than 9 million people worldwide with doctors, lawyers, and other professional experts. The Digital Marketing team is a passionate group of outgoing, quantitative individuals that manage one of the largest online advertising operations in the world. We are dedicated to increasing revenue profitably and helping the people we reach each day.

Job Description:

As a Manager in the International SEM team, you will work to increase the growth of one of our most successful operating groups. This role involves leading the strategy and execution of SEM campaigns in markets around the world. The SEM Manager is responsible for helping to identify and drive opportunities that produce revenue growth while, at the same time, meeting specific performance objectives and maximizing margin. We are looking for a highly motivated, detail-oriented web analytics guru with a passion for the numbers side of marketing. You should be comfortable working with large data sets and maneuvering through the wonderful world of Google Ads. The ideal candidate for this role is a quantitative problem-solver that makes sense out of chaos and infuses insight into the team. Success comes through the ability to adapt easily, learn quickly, and deliver meaningful contributions right away.

Responsibilities:

Provide reporting and in-depth quantitative analyses that helps the company improve performance and to hit monthly and quarterly targets. Provide analysis and modeling on engine and keyword expansion and setting volume expectations

Partner with our US and International team, to develop, run and grow successful and profitable search engine marketing traffic acquisition

Maximize our conversion optimization strategy and the effectiveness of A/B landing page testing to improve performance across all of our International platforms

Manage an international team of SEM analysts

Develop and expand campaigns and ad groups by setting up testing plans for performance improvements

Effectively assess progress and opportunities for growth

Requirements:

Japanese Language proficiency

Significant Google Ads experience

Advanced proficiency in Excel

Minimum 8+ years of SEM experience including campaign development with a lead generation focus. This includes experience with working with data sets that include +1,000,000 keywords a strong plus

Consumer internet/software company experience preferred

Strong results-orientation combined with excellent judgment and problem-solving skills

Ability to learn quickly, to organize, and to deliver in a fast-paced, changing environment

Foreign language skills a huge plus (especially Spanish, Japanese or German)

Experience leading and mentoring a team of SEM analysts a big plus

Bachelor’s degree or equivalent experience