Full Time

Marketing Manager

Posted 2 months ago
Marathahalli Bangaluru
Application deadline closed.

Job Description

Company is one of America’s 500 fastest growing companies, Company is a Fintech company headquartered in Silicon Valley, with global marquee customers, a dominant presence in the US and an expanding international presence.
Company enables credit and debit card issuers to offer instantly-issued credit and debit cards and convenient controls and transparency for physical and virtual cards. Company is a white-label solution that can be offered as a branded solution by financial institutions to their customers. From a smartphone app, consumers can quickly and virtually obtain a credit or debit card through their financial institution and set preferences for when, where, and how their payment cards will be used. Our products allow card customers to get real-time alerts, contextual advice and offers, as well as perform many self-service actions.
We provide over 4,500 banks and credit unions with digital card services and solutions that transform how consumers interact with their financial products and institutions.
The Role:
We are looking for an exceptionally talented marketing manager to support our overall marketing strategies across PR, advertising, events, partner marketing, and more. We’re looking for someone who understands the psychology of our B2B clients and can translate them into persuasive copy and also create and execute programs that will contribute to overall marketing objectives.
What you will do:
Drive creative strategy, messaging and positioningRevamp all the marketing literature and collateralsCreate case studies and whitepapers to effectively showcase products and innovative technologiesDesign strategic, customer-facing programs to achieve adoption and engagement goals Support sales teams effectively with customer communication through newsletters, mailers, communication packaging and awards applications Streamline internal communications and ensure better visibility of the productLeveraging deep domain and competitive landscape understanding, create complex experiment frameworks, analyze results and structure programs covering a variety of customer-facing outbound channels and touchpointsWork at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns with merchandising tools, analyzing traffic data, and solving problems)
What you should have:
6+ years of relevant work experience in Online Marketing, Digital marketing, Marketing Communications, and Product MarketingStrong analytical and quantitative skills including the ability to use customer researchExcellent writing skills and mastery of English languageAbility to distill complex ideas into pithy phrases.Proven track-record of managing and delivering marketing programs throughout the product life cycleStrong data analytical skills with expertise in Microsoft Excel
Experience in banking, cards, or payments is a plusNote: This position will be contractual to start with and depending on the incumbent’s performance and business environment, it may get converted to a Full Time Position.